STARBUCKS KOREA / VALENTINE’S DAY
Concept: The cross-stitch graphic style conveys the idea of a gift from the heart, while not overtly sweet or feminine.
The patterns depict Valentine's Day-related items such as hearts and flowers, and we brought in a bit of coffee aspects by including mugs and latte cups.
Packaging: There are three sets of chocolate packaging, each outer containing one, two and three heart boxes, respectively.
Each heart box contains 4 pieces of premium Belgian chocolates. Angular heart shape was inspired by a cross-stitched heart. Putting them in a house-shaped outer, with windows opening to show parts of heart boxes, it represents a home full of love.
When you line up the outer boxes, they look like a little Belgian village, where the chocolates are from. The line up concept continues on the heart boxes. While the red box is positioned as a visual accent, the white boxes have connecting pattern left and right, adding more value as a set.
A handle is attached to the outer so that it can double as a shopping bag.
Scope: Packaging &. promotion & merchandise design
Launch date: February 2014
Client: Starbucks Korea
Concept: The cross-stitch graphic style conveys the idea of a gift from the heart, while not overtly sweet or feminine.
The patterns depict Valentine's Day-related items such as hearts and flowers, and we brought in a bit of coffee aspects by including mugs and latte cups.
Packaging: There are three sets of chocolate packaging, each outer containing one, two and three heart boxes, respectively.
Each heart box contains 4 pieces of premium Belgian chocolates. Angular heart shape was inspired by a cross-stitched heart. Putting them in a house-shaped outer, with windows opening to show parts of heart boxes, it represents a home full of love.
When you line up the outer boxes, they look like a little Belgian village, where the chocolates are from. The line up concept continues on the heart boxes. While the red box is positioned as a visual accent, the white boxes have connecting pattern left and right, adding more value as a set.
A handle is attached to the outer so that it can double as a shopping bag.
Scope: Packaging &. promotion & merchandise design
Launch date: February 2014
Client: Starbucks Korea
![](https://freight.cargo.site/t/original/i/0e2485889f048cc71fc9621851e7439d04ec7b7472aa9089b1e3d58f5285bb94/Starbucks_Valentine-1-copy.jpg)
![](https://freight.cargo.site/t/original/i/ba0b9ed615d573c0bf040698639525a61f5b5f0d237312cc9354f669452d6640/Starbucks_Valentine-2-copy.jpg)
![](https://freight.cargo.site/t/original/i/862d4cac194419bb6b545f112e577e87d54650ed3648c8e8c1e272a9f3088941/Starbucks_Valentine-3-copy.jpg)
![](https://freight.cargo.site/t/original/i/9684e2d2fd741c83f5b8424c2c4dec1cea69c5353380594f44c323a0870758da/Starbucks_Valentine-4-copy.jpg)
![](https://freight.cargo.site/t/original/i/5adc32fbcdc3d0235d6da09639a569bfb8bca422a0685e7bfd94e4220fe121a3/Starbucks_Valentine-5-copy.jpg)
![](https://freight.cargo.site/t/original/i/977bb129310a075ff4dd54ad0d103c5f9027ce8bd871c5084e2f61ea7935e51c/Starbucks_Valentine-9-copy-1.jpg)
![](https://freight.cargo.site/t/original/i/c9081798c372b899330e6952d7175a20c69a0b4fe31fbb261ca1426f3fced5f5/Starbucks_Valentine-8-copy.jpg)
![](https://freight.cargo.site/t/original/i/cec7532b463ea44d6f7a5e59df3f192729182fd9d8a1264b8678c18389514cb2/Starbucks_Valentine-7-copy.jpg)
Red Dot Communication Design Award, 2015
©2014 Starbucks Coffee Company