Studio L-E is an award-winning design studio based in Seoul, Korea, run by Eulie Lee and Lyn Son.
We provide design solutions to clients around the world, from big global companies to fun small startups.
iF Design Award, 2015 & 2016
Red Dot Communication Design Award, 2014 & 2015
IDEA International Design Excellence Awards, 2014 & 2015
GD Good Design Korea, 2014 & 2015
Type Director’s Club, TDC 58 / Typography 33, 2012
Graphis New Talent Annual, 2008
Adobe Design Achievement Awards, 2008
HOW International Design Awards, 2008
Recent Clients - Partial list
Starbucks (USA), Gallo/Unilever (Portugal), Saffron Press (Canada), Moleskine (Italy),
코렐, CJ 엔터테인먼트, 투썸 플레이스, 엔제리너스 커피, 삼성전자, 샘표, 현대 바이오랜드, 초록우산,
제일기획, 카스, 배스킨라빈스, 휘슬러, 농수산식품유통공사, 이지함, 국민은행
Eulie is a decorated designer and illustrator with an international career.
After graduating from Seoul Nation University, Eulie moved to New York to attend a graduate school at Pratt Institute.
During her years in New York, Eulie worked in various design disciplines such as
branding, packaging, advertising and magazine editorial.
After moving back to Seoul, she worked at Starbucks Korea,
designing numerous merchandise that caused customer frenzy and sales boom for the brand.
People and companies she met during those years became cherished clients of L-E, including Starbucks and Moleskine.
She teaches graphic design at Hongik University as an adjunct professor.
Lyn brings with her an imaginative design sensibility and a fabulous illustration prowess,
as well as a diverse corporate experience, to the studio.
Lyn has worked at Kakao Friends, Baskin Robbins (SPC) and Starbucks Korea,
and her job scope covered from branding, packaging, advertising to merchandise and space design.
While working at those intensely consumer-facing brands,
her unique illustrations and storytelling ability resonated with customers,
launched numerous successful promotions and merchandise collections.
Lyn received her BFA from Hongik University.