STARBUCKS KOREA / WOODLAND OF KOREA
Design: For the Fall promotion, we designed a series of woodland-themed merchandise featuring endangered animals of Korea. Tea imageries such as mint leaves, camomile flowers, hibiscus flowers, rooibos leaves — along with coffee beans and flowers — is used as graphic elements, to coincide with the tea brand "Teavana" launch.
Result: The campaign raised awareness of the endangered species among Korean customers, and a part of the profit was donated to the wild animal protection fund.
Scope: Illustration & merchandise design
Launch date: October 2016
Client: Starbucks Korea
Design: For the Fall promotion, we designed a series of woodland-themed merchandise featuring endangered animals of Korea. Tea imageries such as mint leaves, camomile flowers, hibiscus flowers, rooibos leaves — along with coffee beans and flowers — is used as graphic elements, to coincide with the tea brand "Teavana" launch.
Result: The campaign raised awareness of the endangered species among Korean customers, and a part of the profit was donated to the wild animal protection fund.
Scope: Illustration & merchandise design
Launch date: October 2016
Client: Starbucks Korea
![](https://freight.cargo.site/t/original/i/8da3ac69b94a285c48fa7f74847e03ec2285d4a813e94495ec5259b72c2d7f2d/Starbucks_Woodland-2016_21_Web__01__0001.jpg)
![](https://freight.cargo.site/t/original/i/06cfd1b511a1b8bdcf1c699b9cc3aa5b89d5b8cbfe2bbae7bb1f8246f9b004ed/Starbucks_Woodland-2016_21_Web__02__0001.jpg)
![](https://freight.cargo.site/t/original/i/76e21c9ace857e6014e56cd16ca66769c7e878a15babecfcc162af9e78130fdd/Starbucks_Woodland-2016_21_Web__03__0001.jpg)
![](https://freight.cargo.site/t/original/i/5a899a33fc714342d2a23dde9fdaf894e3facaea60751aa114d4b6665019b6cc/Starbucks_Woodland-4_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/6305b5ec5efeded684f2fda84823995cde40127f925842121437e7e7c2d1f8f8/Starbucks_Woodland-2016_21_Web__10__0001.jpg)
![](https://freight.cargo.site/t/original/i/e21a684bbbc6025cae40416d8762eb8b9d71c5bca6b18a23940750df55804d66/Starbucks_Woodland-2016_21_Web__06__0001.jpg)
![](https://freight.cargo.site/t/original/i/355024d9d133f564eca043897f179f008184e6cc9670381739a7a1e6b35458d7/Starbucks_Woodland-2016_21_Web__13__0001.jpg)
![](https://freight.cargo.site/t/original/i/476cdccbeb2f56ed3d07a7014d59e80de0fa8e5a5fce2ae27fcf14c290bd755e/Starbucks_Woodland-2016_21_Web__08__0001.jpg)
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