STARBUCKS KOREA / PLANNER 2016
"Meet Me at Starbucks" was the concept of 2016 planner, and each month introduces Starbucks beverages and our tips on how to drink them better. For the covers and title pages, we decided on more typographic approach with big hand-drawn letters conveying each month theme.
The sales was up by 18% from 2015, and 74% from 2014.
Scope: Illustration & editorial & merchandise
Launch date: 2016
Client: Starbucks Korea
"Meet Me at Starbucks" was the concept of 2016 planner, and each month introduces Starbucks beverages and our tips on how to drink them better. For the covers and title pages, we decided on more typographic approach with big hand-drawn letters conveying each month theme.
The sales was up by 18% from 2015, and 74% from 2014.
Scope: Illustration & editorial & merchandise
Launch date: 2016
Client: Starbucks Korea
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