2015: We designed Starbucks Korea's wildly successful 2015 planner. The concept was "Journey with Starbucks Planner," and we travelled around Korea visiting local Starbucks, researching the area, and taking photos. The title pages were designed in collage style, conveying the idea of travel journals.
Our collaboration with Moleskine ensured the quality of the production, and the end result was a big leap from the previous year's planner in both sales and recognitions. Total sales (unit sold) growth was 56% up from 2014, and it reached 97.4% sell-through.

Scope: Illustration & editorial & merchandise 
Launch date: 2015
Client: Starbucks Korea

©Starbucks Coffee Company