Cherry Blossom is an iconic promotion of Starbucks Korea. For the 2016 collection, cherry blossom petals are in the wind, evoking a dreamy and romantic mood. The merchandise collection brought up fervor among customers, and it set a new record for the highest gross per day in the Starbucks Korea history.

We also designed to-go cups for the first time, each cup depicting different times of a day with a connecting scene.

Scope: Illustration & merchandise design
Launch date: March 2016
Client: Starbucks Korea

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